We all have gone through and are going through our own versions of hardship individually or with those close to you. Each different from the other, as a result brewing a mentality/ ideal that keeps us going.

This brand was created as an instrument to create a community or brotherhood if you will, of likeminded people, sharing the same mentality for conquering some sort of hardship and recognizing those who have along the way. 

In order to do that we sought to create a logo worthy of the ideal that we carry, The iron cross. 

This is usually given to those who survive war (or in our case hardships) as a medal of valour & bravery. 

So with every purchase & commitment to the brand we welcome you the brotherhood.

Reap the rewards, I mean you’ve come this far…. Why stop now?